February 08, 2004

When you live so close to a popular IKEA - you know to go an hour before it closes - and to go into the store from the wrong end (i.e. the exit end) - and to go to exactly what you want and come right back out again (i.e. don’t tempt yourself into starting any more interesting home projects.)

IKEA: Huge cages of organic-smelling, handy-looking, space-saving stuff.

Posted by jag at February 08, 2004 04:46 PM

What you need is the “IKEA Walkthrough” (http://www.themorningnews.org/archives/how_to/the_nonexpert_ikea.php). It’ll help you survive the 3D immersive experience which is IKEA.

For a long time, I’ve believed that there is a viable business to be made from taking online orders for stuff in the IKEA catalogue, going and buying the stuff up in a van and delivering it. Charge a bit extra to cover the labour and van. IKEA don’t, as far as I know, do mail-order, and if you want delivery you have to go through the whole purchasing experience and then walk your purchases around to the delivery pickup point.

Posted by: Nigel on February 8, 2004 08:30 PM

What is the concept behind IKEA - is it a departmental store. And what is that huge crate of wooden hangars (?) doing there.? I quite didnt get it, even after going through the walkthrough

Posted by: sat on February 9, 2004 04:57 AM

IKEA sells good basic flat-pack furniture and household bits (from knives and forks to kitchens and wardrobes) at low prices by the “stack it high, sell it cheap” method.

They are notorious for the “shopping experience” which consists of being routed through the entire store, even if you know exactly what you want and where it is, huge queues at the checkouts (due to enormous popularity), and having to drag DIY wardrobes onto a trolley and steer them through the store.

Posted by: Nigel on February 9, 2004 08:00 AM

Such expertise! We could learn something here. My wife went off at two on Saturday afternoon to “get a few things from IKEA” - and with strict instructions not to get anything we hadn’t agreed upon. She did get back until six. As we’d had a NATO security conference here this weekend and the place was crawling with more police than North Korea, I was worried she’d run a red light or something and got sent off to Camp X-ray. No, it was just the usual queues.


Posted by: David on February 9, 2004 01:21 PM
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