Argos or Dixons. He twiddled around with a few of the knobs, buttons and dials on the boxes, pushed the "broadcast" button - and proudly announced that he had just set up his own "TV station". He then walked away a few metres - and pulled a strange-looking mobile phone out of his jacket and "tuned" it in to the signal being broadcast from his makeshift "TV station".
A portable, makeshift digital TV station.
And hey presto: he was watching a "home-made" TV channel between the palms of his hands.
It all looked too easy. When I asked him how it worked - he said "This is DVB-H - digital broadcast TV for mobile phones!"
Not video-streaming. Not fuzzy, blurry pictures. Not cabled up to an aerial or a set-top box.
Just a crystal-clear, high-definition, wireless broadcast TV channel. The fact that it was being viewed on a mobile phone implied that the GPRS/3G capability of the phone could be used as the "uplink" to the TV station over the Internet. Fuelling the imagination into thinking about lots of possibilities in the field of mobile interactive TV broadcasting. But more importantly - demonstrating the possibility of using short-range radio spectrum to provide localised (and location-relevant) interactive TV applications.
Broadcast-quality, interactive digital TV on your mobile phone.
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